Mudd Advertising
Mudd Advertising is a family-owned automotive advertising agency founded in Cedar Falls in 1981 by Jim Mudd. It runs paid search, social, CTV/OTT, display, email and direct mail for car dealers nationwide, backed by its MuddVision attribution platform and certified OEM co-op programmes for GM, Stellantis, Honda and Acura. The firm reports more than 300 team members and 10,000-plus dealers served. Nobody pays to be ranked.
Why it’s hereA 300-person, 45-year-old Iowa agency that is a 2025 Google Premier Partner and acquired DealerTrend in 2025 to expand its automotive marketing technology. Number 2 of the digital marketing agencies in Iowa.
Who leads itJim Mudd, Jr, CEO.
Work they can showBoucher Volkswagen of Franklin. Reworked the dealership's people, process, product and promotion; reported 27% growth in the first month. GMC dealership (unnamed). Data-driven omni-channel campaign that produced a 49% year-over-year increase in leads. Wisconsin dealer group (unnamed). Used Mudd's Vin Select tool to move aged inventory across stores, reporting 108% sales growth.
Estimated: $2,000–$6,000/mo, typical for Iowa digital marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forCar dealerships and dealer groups that want one partner for direct mail, paid search, social, CTV and inventory-driven digital advertising.
- Based in
- Cedar Falls, IA
- Founded
- 1981
- Team size
- 201–500 people
- Led by
- Jim Mudd, Jr, CEO
- Known for
- automotive dealer marketing · paid search and social · CTV/OTT and display · attribution analytics · direct mail
- Named clients
- Webb Chevrolet, Beaty Chevrolet, Clift Buick GMC, Boucher Group, Henderson Chevrolet
- Best for
- Car dealerships and dealer groups that want one partner for direct mail, paid search, social, CTV and inventory-driven digital advertising.
- Selected work
- Boucher Volkswagen of Franklin. Reworked the dealership's people, process, product and promotion; reported 27% growth in the first month. source ↗
- GMC dealership (unnamed). Data-driven omni-channel campaign that produced a 49% year-over-year increase in leads. source ↗
- Wisconsin dealer group (unnamed). Used Mudd's Vin Select tool to move aged inventory across stores, reporting 108% sales growth. source ↗
- Recognition
- Estimated cost
Estimated: $2,000–$6,000/mo, typical for Iowa digital marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 915 Technology Parkway · Cedar Falls, IA · 50613 · 1-855-850-3636
Sources mudd.com, prnewswire.com · LinkedIn ↗
On this list
Also based in Cedar Falls
Describe the job. One digital marketing agency writes back.
Tell us what you sell, what is not working, and what done looks like. We read it and ask one provider — from this list, or from the publisher’s bench — to contact you within a business day. Asking is free. You do not have to hire them. Nobody else gets what you wrote.